Carson wants his audience to understand his message, so he clarifies the meaning of the word he wants to use by looking it up in the dictionary. Carson is seeking the _____.

A. connotative meaning
B. abstract meaning
C. emotional meaning
D. denotative meaning


Answer: D

Communication & Mass Media

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An electronics manufacturing company planned a product launch for a new range of laptops. The company also arranged for a meeting of journalists and product experts to analyze and review the laptops. What kind of meetings are these?

a) Media interviews b) News conferences c) Media tours d) Press parties

Communication & Mass Media

Because occasions create constraints, speakers must limit their strategic choices to what the audience

expects. Indicate whether the statement is true or false

Communication & Mass Media

Nonverbal messages should reinforce the verbal message

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Inclusion-seclusion is an external dialectic. 2. An individual’s culture is likely to influence decisions about what should or should not be revealed. 3. Taylor does not need to weigh the risk–benefit criteria when considering whether she should disclose private information. 4. Totality emphasizes interdependence between relationship partners. 5. Boundary permeability refers to how much information is easily passed through that boundary.

Communication & Mass Media