Advertisers who are seeking a very specific, often small, target audience find the coverage of TV to be more cost effective as the coverage extends beyond their market.
Answer the following statement true (T) or false (F)
False
Advertisers who are seeking a very specific, often small, target audience find the coverage of TV often extends beyond their market, reducing its cost effectiveness. Geographic selectivity can be a problem for local advertisers such as retailers, since a station bases its rates on the total market area it reaches.
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Advertising account managers are typically responsible for which of the following?
A) writing the advertising copy B) acting as liaison between the agency and client C) posttesting advertisements D) collecting data to make informed strategic decisions E) identifying the most effective communication vehicles for the advertising campaign
Wigs and Torys Plc. is a leading operator of pubs and pub restaurants in the United Kingdom. It operates and franchises about 10 wine restaurants under the name Bottoms Up Bar, primarily in London. Suppose that in contracting with a franchisee of an Bottoms Up Bar wine restaurant, Wigs and Torys agrees to provide services, including site selection, décor design, marketing, advertising, and
recruiting; and the franchisee agrees to pay Wigs and Torys £100,000 . It is common in the industry to permit the franchisee to pay in equal installments over several years. When should Wigs and Torys recognize revenue from the franchisee contract? a. at the time Wigs and Torys Plc. signs the contract with the franchisee b. as the cash is received by Wigs and Torys from the franchisee c. as the income is earned by Wigs and Torys d. at the end of the franchise period e. half should be recognized when Wigs and Torys Plc. signs the contract with the franchisee and the other half after all the installments are received
Explain the objectives of the United Nations code of conduct for transnational companies
What will be an ideal response?
The financial manager must execute his or her duties independent of the cash flow activities of the firm in order to properly maximize the value of the firm.?
Answer the following statement true (T) or false (F)