The Pulitzer-Hearst circulation war can be traced to

A) a battle for the affections of Nellie Bly.
B) a desire to use the newspaper as a stepping stone to political office.
C) a quest to sell more copies.
D) a desire to gain access to the wealthiest circles in New York City.


Answer: C

Communication & Mass Media

You might also like to view...

Ryan, Jillian, and Maria met for an hour to discuss the current parking problem at Big University. Ryan kept cracking jokes and wouldn't take the topic seriously. Jillian tended to provide substantive information regarding the situation whereas Maria tended to be very process oriented. The notion that they gravitated toward certain roles during group interaction reflects what systems concept?

A. integration B. equifinality C. differentiation D. dynamic equilibrium

Communication & Mass Media

It is the speaker and topic, rather than the audience, that determines whether or not

a speech is informative or persuasive. Indicate whether the statement is true or false.

Communication & Mass Media

The connotative meaning is the most literal meaning of a word

Indicate whether the statement is true or false

Communication & Mass Media

The Functional tradition, in treating organizations

as communication systems, describes system messages in terms of message flow and message function. Indicate whether this statement is true or false.

Communication & Mass Media