Swatch surveyed the market and identified an unserved segment of watch buyers. Using these results, they created a watch at a price consumers were willing to pay. The unorthodox order of this marketing mix decision is an example of ________
A) competition-based pricing
B) cost-plus pricing
C) target costing
D) value pricing
E) penetration pricing
C
You might also like to view...
Morris recently purchased a building and the tract of land on which it is located. Morris plans to raze the building immediately and to erect a new building on the site. The appraised value of the original building should be
A) written off as an extraordinary loss in the year the building is razed. B) capitalized as part of the cost of the land. C) depreciated over the period from the date of acquisition to the date that the building is to be razed. D) capitalized as part of the cost of the new building.
Explain how privacy can be legally protected. Summarize the Electronic Communications Privacy Act of 1986 (ECPA). Discuss the "intrusion into seclusion" concept.
What will be an ideal response?
Which level often sees problems of gridlock, or failure to make change over time during the postcombination phase of the merger and acquisition interventions?
a. Individual b. Team c. Cross-team/Department d. Organizationwide
Last year Alpine Growers experienced a 34% increase in earnings per share on 11% increase in sales. If management knows that Alpine's DOL is 1.5, what is its DFL?
A) 3.09 B) 2.06 C) 3.55 D) 1.67