Describe the components of a marketing offer and their implications
What will be an ideal response?
• Products, services and the target audience's own actions are vehicles for the delivery of consequences. Target audiences look at the positive and negative consequences and evaluate the delivery mechanism in terms of whether it has the desired combination of consequences.
• Focus should not be on products as things, but as providers of consequences (e.g. target audiences do not want a good violinist, they want beautiful music).
• In some cases the target audiences themselves deliver the consequences, such as in recycling.
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The origin is the highest level characteristic, i.e., a scale that has origin also possesses all the other basic characteristics
Indicate whether the statement is true or false
____ are usually subconscious expressions that directly communicate an individual’s emotions.
a. Adapters b. Bandwidths c. Affect displays d. Cliques
A franchisee is generally economically independent of the franchisor's integrated business system
Indicate whether the statement is true or false
You gave your little sister two rabbits for Easter three years ago and now she has 84 of the cute little bunnies
What is the average annual rate of increase in the number of rabbits your sister owns? Note: Your parents are not very pleased with you right now. A) 247.60% B) 14.00% C) 410.00% D) The TVM equations are designed for currency amounts and cannot be used for non-financial calculations such as this one.