Faced with a decline in red meat consumption, the American Beef Association is sponsoring an advertising campaign to increase consumption of beef by stressing new research results about beef's nutritional benefits. This is an example of
A. pioneering advertising.
B. comparative advertising.
C. indirect action advertising.
D. competitive advertising.
E. reminder advertising.
Answer: A
You might also like to view...
Explain the OUCH test and how it should be used in the preinterview stage of the selection process.
What will be an ideal response?
When a team is successful, the members view it as caused by the team; but when the team is unsuccessful, members blame specific individuals for this failure. This is known as:
a. team halo effect. b. reciprocity bias. c. team hijacker effect. d. inflation bias.
Paige’s organization provides group health insurance. The plan covers “major medical” costs for each employee in any given year that total more than $10,000. Her group health insurance is a ________.
A. fee-for-service plan B. health maintenance organization C. high-deductible health plan D. health savings account service E. low-deductible health plan
How much research support is there for the basic principles of goal setting?
a. Surprisingly, very few studies have actually been done on it b. Over a thousand studies have found support for the basic principles of goal setting c. Although a fair number of studies have been done, they have produced conflicting results so no conclusions can be drawn about the value of goal-setting d. About 50 studies have found support for goal setting