How do journalists provide value for their audiences?
What will be an ideal response?
Offering value is a prime component of writing for the audience. When writing a story, it becomes imperative that we look at the idea of not only WHAT happened but also WHY it matters to our readers. The lead will capture the core elements of who did what to whom, but the “why” element of the 5W’s and 1H will drive home the value of the piece.
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Who produced a multimedia news release to announce the PSA ad campaign produced for First Lady Michelle Obama’s “Let’s Move” initiative to combat childhood obesity?
a. Edelman b. The Ad Council c. Michelle Obama d. White House staff
Sampling in survey research is based on the probability that the sample accurately represents the population from which the sample was drawn
a. true b. false
Which of the following is not a first that Bennett introduced?
a. women's news b. sports journalism c. personals classifieds d. shipping notices
As your textbook explains, when using emotional appeal in a persuasive speech, you should
A. supplement it with causal reasoning. B. make sure it is appropriate to your speech topic. C. use it in combination with evidence and reasoning. D. All of these answers are correct. E. Both make sure it is appropriate to your speech topic and use it in combination with evidence and reasoning.