A company selling diapers knows the market is for people with infants and toddlers. However, within that segment, it can further divide the market by a demographic factor like:
A. culture.
B. lifestyle.
C. consumption pattern.
D. income.
Answer: D
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Which of the following statements is true about customer promotion?
A) It comes directly to the customer from the manufacturer. B) It is directed at intermediate channels of distribution. C) It is an attempt to get the channels of distribution to stock more of a product. D) It is run by the channel, either to the next channel in the distribution chain or to final customers.
One advantage of impairment testing is that it focuses on off-duty behavior rather than workplace conduct.
Answer the following statement true (T) or false (F)
Carlos Naturals manufactures bulk quantities of cleaning fluids
The company currently sells 700 containers a month at a sales price of $22 per unit. The addition of a new disinfectant will result in a sales price of $25 per unit for the improved product. It would cost a total of $3,800 per month to make the alteration. Operating income would ________. A) decline by $15,400 B) increase by $3,800 C) increase by $1,700 D) decline by $1,700
Federal and regional laws prevent incumbent firms from dramatically lowering prices or otherwise retaliating when a new entrant joins an industry.
Answer the following statement true (T) or false (F)