Integrated marketing communication tends to focus on a single medium and integrates various messages about a brand

Indicate whether the statement is true or false.


Answer: False

Communication & Mass Media

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What type of speech could explain or demonstrate how something works, functions, or is

accomplished? A) Speech about concepts. B) Speech about objects. C) Speech about processes. D) Speech about issues.

Communication & Mass Media

Culture is, to a great extent, a matter of perception and definiton

a. true b. false

Communication & Mass Media

Tom Cruise has appeared in various interviews to defend his views on Scientology and medication. In these interviews, he appears earnest, focused, and serious. This is in sharp contrast to his appearance on MTV's Movie Awards in 2010, where he appeared as a crude character named Les Grossman and did a suggestive dance with Jennifer Lopez. The appearance was widely viewed in a positive light by its intended audience. By assessing what would be appropriate in different contexts and modifying his behavior accordingly, Tom Cruise demonstrates the idea that competent communicators are which of the following?

A. adaptable B. ethical C. empathic D. self-aware

Communication & Mass Media

Critical thinking and creative thinking are totally separate processes

Indicate whether the statement is true or false

Communication & Mass Media