Reducing your audience's resistance to the sales message is not important in solicited sales communication

Indicate whether the statement is true or false.


Answer: False
Explanation: While reducing your audience's resistance is especially important when you create unsolicited sales communication, it is also important in solicited sales communication. Although customers who request information want the product or service, you may have to reduce their resistance in situations where the price is unexpectedly high or if the item does not fulfill all of their needs.

Business

You might also like to view...

When planning an outline for your speech, keep in mind that

A) it can include delivery cues, such as where you plan to pause for emphasis or use visuals. B) you should keep each item to two- to three-word descriptions of what you will say. C) you can leave out all transitions. D) this is not the place to include "stage directions." E) you should start with the opening and close.

Business

Repayment of a long-term bank loan would decrease the debt ratio

Indicate whether the statement is true or false

Business

Pedro has been analyzing recruitment statistics at TruTech. One of the figures he needs to report to his supervisor is the average recruiting cost for each new hire last year. He can find this number by dividing the total recruiting costs by the number of people hired.

Answer the following statement true (T) or false (F)

Business

Working capital

A. may be used to pay for new production facilities. B. pays for short-term expenses. C. pays for long-term investments in fixed assets. D. is not needed on an ongoing basis. E. None of these answers is correct.

Business