Andre has a small office supply store in which he sells 50 percent recycled printer paper and 100 percent recycled printer paper. He also does a great business with his nonrecycled printer paper
The 50 percent recycled paper does not sell well. Andre has found out that nearby big-name office supply companies sell it for $2.00 less per ream. Andre is deciding whether to keep the product on his shelves, where it is taking space and not selling well, lower the price, a change that is hard to absorb for a small company, or stop selling the 50 percent paper altogether. Andre is feeling the pressure from what aspect of the external marketing environment?
A) competitive forces
B) sociocultural forces
C) economic forces
D) global forces
E) political forces
Answer: A
Explanation: A) Competitive forces consist of the actions of competing firms, industries, or countries.
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