Firms can reduce costs when customers order over the Internet in the following ways, except:
A) lower production costs in manufacturing the product
B) reduced shipping costs since the customer pays for shipping
C) decreased labor costs in stocking or restocking shelves
D) lower sales costs since sales people are not used for the transaction
A
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Which of the following is LEAST relevant when a firm evaluates different market segments?
A) segment size and growth B) company resources C) segment structural attractiveness D) core competencies of competitors E) company objectives
The most important accounting problem in dealing with merchandise inventory is the application of which of the following conventions or rules?
A) Materiality B) Full disclosure C) Matching D) Conservatism
Which of the following is true of business marketing on the Internet?
a. Business-to-business marketers are behind their business-to-consumer counterparts in social media adoption. b. Social media is no longer used to market content in the form of e-mail newsletters and videos. c. Determining a target market is easy in business marketing ever since social media has gone mainstream. d. Companies that make use of business marketing on the Internet are adopting social media strategies at a slow pace.
What is a project manager?
A. The application of knowledge, skills, tools, and techniques to project activities in order to meet or exceed stakeholder needs and expectations from a project B. Any measurable, tangible, or verifiable outcome, result, or item that is produced to complete a project or part of a project C. Representation of key dates when a certain group of activities must be performed D. An individual who is an expert in project planning and management