A movie theater owner embedded brief messages during trailers before showing the feature film. The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of them, urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to visit the snack lobby. Research has shown what about such messages?
A. Subliminal perception enables marketers to motivate consumers to take an action.
B. Subliminal messages were deemed illegal by the Federal Trade Commission at the time these were shown in the movie theater.
C. Selective perception overrides advertising messages.
D. Selective exposure is difficult for marketers to surmount.
E. Subliminal messages have limited effects on behavior.
Answer: E
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