Which of the following focuses on things such as encouraging customers to visit websites for more information on a topic?
A) Marketing messages
B) Claim or adjustment messages
C) Sales messages
D) Persuasive presentations of ideas
E) Requests for action
Answer: A
Explanation: A) Marketing messages focus on such tasks as introducing new brands to the public and encouraging customers to visit websites for more information, whereas sales messages make an explicit request for people to buy a specific product or service.
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Indicate whether the statement is true or false
Each of the following compound interest factors has the same number of periods (n) at the same interest rate (i). Which one is the table factor for the present value of a single sum?
A) 1.500730 B) 7.153291 C) 0.666342 D) 4.766540
Answer the following statements true (T) or false (F)
1. Managers' legitimate power allows them to hire, fire, reward, and punish. 2. One's authority comes as part of one's job. 3. Power that is directed at helping oneself is called self-serving power. 4. Manager's authority to punish their subordinates results in coercive power.
The agent has a duty to inform the principal of knowledge the agent gains in the course of his or her responsibilities.
Answer the following statement true (T) or false (F)