During the 1800s, the railroad industry expanded significantly in part because of PR. Which statement best explains how the railroad industry utilized PR?

a. Through positive press, the railroad industry overcame negative attitudes about train travel.
b. The railroad industry used strategic communication to promote westward migration by train.
c. Different railway companies competed for customers by offering free tickets and prizes.
d. Publicists were hired to convince citizens that train travel was both safe and inexpensive.


b. The railroad industry used strategic communication to promote westward migration by train.

Communication & Mass Media

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a. 5–10 percent b. 10–15 percent c. 20–25 percent d. 25–35 percent

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Communication & Mass Media