Describe three methods by which a brand can communicate category membership
What will be an ideal response?
There are three main ways to convey a brand's category membership:
1. Announcing category benefits. To reassure consumers that a brand will deliver on the fundamental reason for using a category, marketers frequently use benefits to announce category membership.
2. Comparing to exemplars. Well-known, noteworthy brands in a category can also help a
brand specify its category membership.
3. Relying on the product descriptor. The product descriptor that follows the brand name is often a concise means of conveying category origin.
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A. preferred B. convertible C. cumulative D. common
A remittance advice accompanies a check sent to a vendor or the vendor's bank
Indicate whether the statement is true or false
If you want to cut your losses by telling your broker to sell your stock at the best possible price you have entered a limit order
Indicate whether the statement is true or false.
When it comes to getting product information, social media users prefer reviews and product ratings generated by ________ to other sources of product information.
Fill in the blank(s) with the appropriate word(s).