The challenges and opportunities of implementing marketing analytics in the era of Big Data are similar to those of business analytics. However,
a. Big Data in marketing analytics tends to be generated mostly by customers.
b. Big Data in marketing analytics tends to be structured and unstructured.
c. Both a and b
d. Neither a nor b
C
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Which of the following is a true statement regarding searching for Inventory analytical symptoms?
a. Examining the changes in recorded amounts from period to period provides useful information regarding potential fraud. b. Studying the statement of cash flows is not a useful means of looking for potential fraud. c. Utilizing vertical analysis for the current year is a useful means of identifying potential fraud. d. The pace of the change in the numbers can often be indicative of potential fraud.
In periods of falling prices, LIFO will result in a higher ending inventory valuation than FIFO
Indicate whether the statement is true or false
The payback method typically assumes that all cash inflows are reinvested to yield a return equal to
a. the discount rate. b. the hurdle rate. c. the internal rate of return. d. zero.
Advance information on product availability affects physical distribution (PD) service levels.
Answer the following statement true (T) or false (F)