What must the firm do to sustain rapid market share growth?
What will be an ideal response?
To sustain rapid market share growth now, the firm must:
• improve product quality and add new features and improved styling.
• add new models and flanker products (of different sizes, flavors, and so forth) to protect the
main product.
• enter new market segments.
• increase its distribution coverage and enter new distribution channels.
• shift from awareness and trial communications to preference and loyalty communications.
• lower prices to attract the next layer of price-sensitive buyers.
By spending money on product improvement, promotion, and distribution, the firm can capture
a dominant position. It can trade off maximum current profit for high market share and the hope
of even greater profits in the maturity stage.
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Fill in the blank(s) with the appropriate word(s).
Whenever Nalini goes to the warehouse to pick up time sheets, she is confronted with whistles and lewd comments from male coworkers, making her uncomfortable. What type of environment is this?
A. whistle-blowing environment B. quid pro quo environment C. accommodative environment D. hostile work environment E. diverse environment
Digital signatures and key management are the two most important applications of __________ encryption
A. private-key B. public-key C. preimage resistant D. advanced
_____ knowledge is information that is formed around intangible factors resulting from an organization's or individual's experience, and is content-specific
a. Lucid b. Tacit c. Definitive d. Explicit