Roland has already projected his company's sales. The next step in forecasting his company's income is to project:
A. operating expenses.
B. interest expense.
C. taxes.
D. cost of goods sold.
Answer: D
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To ensure that plans are moving in the right direction, managers can use the
A. means-ends chain. B. synergy method. C. efficiency plan. D. planning/control cycle. E. satisficing strategy.
Costs and assessments that should NOT be charged to the land account include
a. streets. b. parks. c. installing fences. d. flood prevention.
In terms of message evaluations, copytesting is most likely to be used:
A) in conjunction with ad tracking research B) in the final stages of ad development or with the finished ad C) with theater and portfolio tests D) with online metrics
Which of the following is not one of the main ways to reduce cognitive dissonance?
A. Change your attitude. B. Change your behavior. C. Eliminate the self-serving bias. D. Find consonant elements that outweigh the dissonant ones. E. Belittle the importance of the inconsistent behavior.