When a group does not feel it is important to maintain its original cultural identity, ________ occurs.

a. assimilation
b. marginalization
c. separation
d. segregation


a. assimilation

Communication & Mass Media

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When an audience strongly disagrees with you, you are more likely to persuade them if you

a. choose a modest and realistic goal for change. b. try to change both their attitudes and behavior. c. excite their emotions. d. tell them why their reasoning is faulty or fallacious. e. gain their attention and interest.

Communication & Mass Media

All of the following are considerations for choosing a visual aid EXCEPT

a. the characteristics of the audience and occasion. b. the ability to integrate verbal and visual materials effectively. c. the ability to distort the information presented. d. the potential of computer-generated materials.

Communication & Mass Media

By understanding the responsibilities of job interviewers, the interviewee gains __________ knowledge that can improve her/his performance

a. communicational b. continual c. situational d. goal ?setting

Communication & Mass Media

An audience analysis is a systematic investigation of unique audience characteristics. List and define these characteristics

What will be an ideal response?

Communication & Mass Media