Shapers are organizations that
A) try to change the structure of their industries.
B) choose how to compete within given environments.
C) take the current industry structure and its future evolution as a given.
D) generally remain ignorant of the structure of their industry.
E) try to resurrect old methods in new contexts.
A) try to change the structure of their industries.
Explanation: Companies can try different strategic postures to prepare to compete in an uncertain future. Adapters take the current industry structure and its future evolution as givens. They choose where to compete. In contrast, shapers try to change the structure of their industries, creating a future competitive landscape of their own design.
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