According to Positioning Advertising Copy Testing (PACT), the purpose of copy testing is to
A. isolate each contributing factor of an ad performance.
B. eliminate the use of controls to avoid the biasing effects of an exposure context.
C. use a single measurement to adequately assess ad performance.
D. isolate causes of viewers' evaluations of ads.
E. aid in the judgment of specific advertising executions.
Answer: E
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What are profit sharing programs?
A. An individual incentive plan that provides a bonus based on that employee’s profitability B. A program that provides a portion of company proceeds over a specific amount of time to the employees of the firm through a bonus payment C. An example of giving praise D. Incentives typically based on improvements in workplace safety of material savings E. Pretty much the same as a gain sharing program
Creating your own vouchers may be desirable when you use cash to pay bills
Indicate whether the statement is true or false.
Accrual accounting usually fails to match expenses with revenues.
Answer the following statement true (T) or false (F)
Which one of these statements is correct?
A) Flotation costs increase the value of RS. B) The weighted average cost of capital is equal to B/S(RS)(1 ? Tc). C) The discount rate for levered equity is unaffected by the debt-equity ratio. D) The cost of equity for an all-equity firm is less than the cost of equity for a levered firm. E) The cost of levered equity is indirectly related to beta