Consumers' purchasing decisions and brand decisions may be influenced strongly by reference groups.

Answer the following statement true (T) or false (F)


True

Business

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Click-throughs remain the primary method used to measure the impact of online advertising

Indicate whether the statement is true or false

Business

________ refers to the normal work of preparing, pricing, distributing, and promoting the service to customers

A) Interactive marketing B) Internal marketing C) External marketing D) Promotional marketing E) Direct marketing

Business

Total costs consist of the sum of the fixed and the variable costs for any given level of production

Indicate whether the statement is true or false

Business

Higher degrees of language fluency can lead to the second-language user being perceived as having a higher ______ in other areas.

A. difference B. similarity C. competency D. behavior

Business