Answer the following statement(s) true (T) or false (F)
6. A diversified market offers a variety of service to two or more customer segments with different needs and problems.
7. The resonating-focus approach is the “gold standard” because it considers your product or service from the perspective of the customer.
8. Amazon serves a diversified market because it has multiple products and services that serve several unrelated groups of customers.
9. Multisided markets describes a variety of services that serve two or more segments with very different needs or problems.
10. Coke and Pepsi are examples of companies that address the mass market.
6. True
7. True
8. True
9.False
10. True
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The formula to compute annual straight-line depreciation is:
A. (Cost minus salvage value) divided by the useful life in years. B. Depreciable cost divided by useful life in units. C. Cost multiplied by useful life in years. D. Cost divided by useful life in units. E. (Cost plus salvage value) divided by the useful life in years.
In ________, the organization seeks to acquaint the audience with important facts about the
organization's offering. A) reminder advertising B) persuasive advertising C) reinforcement advertising D) informative advertising
Software applications that were developed to try and balance part purchases and plant capacities with production requirements are referred to as __________.
a. TQM b. JIT c. MRP d. ARP
A seller must take steps to guard against the foreseeable misuse of a product
a. True b. False Indicate whether the statement is true or false