Why is it suggested that "persuasion is more likely if the audience lacks information on the topic"?

What will be an ideal response?


In the absence of information, a single fact can be compelling. The more information your listeners possess about an issue, the less likely you are to alter their perceptions.

Communication & Mass Media

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What are the four qualities that distinguish a profession from a trade?

What will be an ideal response?

Communication & Mass Media

Monique ran for student senate president, and she won. By senate law, the winner had to receive at least 50.1 percent of the vote. This is known as voting by _____

A. consensus B. majority C. plurality D. part-of-the-whole

Communication & Mass Media

Conversation is usually

a. written. b. found online. c. like a debate. d. informal.

Communication & Mass Media

Cognitive dissonance theory says that people are perfectly comfortable when their perceptions are in conflict

Indicate whether the statement is true or false.

Communication & Mass Media