Most ad agencies will offer advertisers all of the following services EXCEPT
A) counsel on selling their products and services.
B) design services to create the actual ads.
C) expertise in placing the ads in the most advantageous media.
D) recommending product improvements and updates.
Answer: D
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Arguments that do not follow rules of logic are called fallacies. Explain the types of fallacies identified in your textbook. Why is it important to avoid fallacies in your speech?
What will be an ideal response?
Of the leadership styles in small groups, democratic works best
Indicate whether the statement is true or false
One of the best ways to prepare for a Q & A session is to anticipate the questions you may be asked. According to the text, how should you anticipate questions?
a. by brainstorming the questions that you would ask if you were an audience member and then rehearsing your answers. b. by coming up with every possible question you can think of related to your speech topic and then rehearsing your answers. c. by listening to other speakers deliver their speeches and seeing what the audience members ask them. d. by analyzing your audience, thinking of possible questions those particular listeners might ask, and then rehearsing your answers.
A written brief should
A) use headings to introduce main points. B) list additional relevant resources. C) quote legal constraints. D) give examples of significant exceptions. E) include all of the above.