Appeal Automobiles introduced a new car into the market. The company stressed that the new car had side door air bags in an attempt to attract new buyers. Its focus on safety illustrates a strategy of positioning by
A. price-value.
B. product attributes and benefits.
C. competitor.
D. cultural or national symbols.
E. demographics.
Answer: B
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What term best defines the following type of stakeholder? “They hold participation in the distribution of profits, additional stock offerings, assets of liquidation, and may also elect the board of directors.”
A. shareholders B. employees C. creditors D. suppliers
Which type of consumer buying situation requires very little consumer involvement and brand differences are usually insignificant?
A) habitual buying decision B) straight rebuy decision C) complex buying decision D) modified rebuy decision E) partner buying decision
Which of the following statements is true about mutating tables?
A. A table in an UPDATE statement that fires a row level trigger affecting the same table is not considered a mutating table unless the UPDATE includes a subquery. B. A table in a DELETE statement that fires a row level trigger affecting the same table is not considered a mutating table unless the DELETE includes a subquery. C. A table in an INSERT statement that fires a row level trigger affecting the same table is not considered a mutating table unless the INSERT includes a subquery. D. A table in a DROP statement that fires a row level trigger affecting the same table is not considered a mutating table unless the DROP includes a subquery.
XLT Corp. wants to employ workers who work out of their homes rather than in the traditional office environment. XLT Corp. is considering outsourcing.
Answer the following statement true (T) or false (F)