An example of a business-to-business ad would be which of the following?

A. an ad selling cleaning services to hotels
B. a political ad promoting reduced government spending
C. an ad by Honda promoting corporate responsibility through the fuel efficiency of its line of SUVs
D. a local grocery store ad for fresh produce


A. an ad selling cleaning services to hotels

Communication & Mass Media

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As your textbook explains, the ethical obligation of a speaker to avoid name-calling and other forms of abusive language is essentially a matter of political correctness.

Answer the following statement true (T) or false (F)

Communication & Mass Media

The psychosocial context of communication includes

a. the psychological and cultural environment in which you interact with others. b. the place where you will be interacting with others. c. the setting and occasion of a communicative act. d. the number of people with whom you communicate. e. the amount of internal and external noise that occurs when you interact with others.

Communication & Mass Media

Jackie wants her employer to adopt the use of energy saving light bulbs and volunteers to serve on an inventory control committee

While she publicly supports the committee's work, Jackie finds ways of using the committee to advance her energy saving goals. Jackie's private goal conflicts with the group's common goal. This kind of conflict is known as a. the storming stage. b. a hidden agenda. c. primary tension. d. tertiary tension. e. implicit norms.

Communication & Mass Media

In a public relations presentation, the speaker is specifically providing information to

public image for the person or organization the speaker is representing. A. create a negative B. manipulate a conservative C. maintain a neutral D. promote a positive

Communication & Mass Media