The makeup of a promotion mix depends on many factors, including a firm's promotional resources and objectives, the target market, the product characteristics, and the feasibility of various promotional methods.
Answer the following statement true (T) or false (F)
True
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A company purchased a tract of land for its natural resources at a cost of $1,572,500. It expects to mine 2,030,000 tons of ore from this land. The salvage value of the land is expected to be $253,000. The depletion expense per ton of ore is:
A. $0.650. B. $8.024. C. $0.899. D. $0.775. E. $6.215.
When writing a thank-you letter to the interviewer at a company with high power distance, the writer needs to________
A) only be polite because a thank-you note is nothing more than just a polite gesture B) make her letter less formal than she would if she were writing for an American reader C) keep her letter short and to the point, which is appropriate in a low-context culture D) make it personalized and quirky, so that she will stand out E) make it longer and more formal
Post-industrialism is associated with the primacy of which of the following as a source of economic prosperity:
a. land b. capital c. knowledge d. heavy manufacturing