Targeting audiences with low incomes, who are governed by the psychological perspective that what happens in life is not under their control, is an example of:

a. demographic segmentation
b. social class segmentation
c. psychographic segmentation
d. geodemographic segmentation


b. social class segmentation

Communication & Mass Media

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The repetition of the initial consonants in a phrase or sentence describes the use of alliteration

Indicate whether the statement is true or false

Communication & Mass Media

Speaking loudly is always appropriate

Indicate whether this statement is true or false.

Communication & Mass Media

Gestures such as A-OK, thumbs up, and crossed fingers have sexual or obscene meanings in many parts of the world because of ________ influences on nonverbal communication.

A. ethnic B. cultural C. worldly D. social

Communication & Mass Media

One reason you should learn about small groups is that humans need groups to meet needs they cannot meet as individuals.

Answer the following statement true (T) or false (F)

Communication & Mass Media