Danielle has been asked to create an environmental scan for the current landscape related to Buffalo Trace Distillery. She wants to make sure she explores all of the factors that could impact the brand externally. What are the main areas she needs to address here?
What will be an ideal response?
A. She needs to explore the political factors of the situation for the company only.
B. She needs to address the political, legal, economic, and community factors for the company.
C. She only needs to address the technology factors since she is working in social media.
D. She needs to address the political, legal, economic, technology, community, and social factors here.
You might also like to view...
Barry was appointed as a public relations specialist on the production set by the makers of an animated movie. He was asked to churn out a constant stream of stories about the movie for the general and trade press
He was also asked to play host to any journalists or reporters who visited the set. What process is Barry asked to carry out? a) Drip-by-drip b) Word of mouth c) Hype d) Buzz
Unlike symbols, signs do not have a direct relationship to the things they represent
Indicate whether the statement is true or false
_____ is the comprehending, organizing, and storing of ideas. It is how we process information in relationship to values, attitudes, and beliefs
A. Communication B. Self-talk C. Cognitive processing D. None of the above
Landon has been asked to cover a local bidding process for construction of a government building. While doing research, he sees that one of the contractors has a criminal record for abandoning contracts without completing the work. He runs a story on his findings, only to learn that the person convicted was actually someone else with the same name and age as the contractor he ran the story about. What should Landon do?
A. keep his mistake a secret unless someone else uncovers it B. admit to his mistake but provide no explanation C. stand by his claims and refuse to make a statement D. admit to his mistake and explain how it happened