What writing style is appropriate for the body of a press release?
What will be an ideal response?
The body of the press release should be written like a newspaper article, in the style of an inverted pyramid, with the key information at the top. Paragraphs and sentences should be simple and short. Language should be free of jargon, technical terms, and flowery words.
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________ refers to a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli
A) Image B) Personality C) Psychological transformation D) Lifestyle E) Acculturation
When higher-level executives determine the budget amounts to be allocated for each department's advertising expenditures, a ________ approach is being used.
A. top-down B. marginal contribution C. Delphi D. focus group E. nominal group
Federal-government employees are covered by the:
A. Civil Service Reform Act. B. Railway Labor Act. C. Landrum Griffin Act. D. Taft-Hartley Act.
The Big Mac Index demonstrates the concept of Purchasing Power Parity. If the price of a Big Mac burger in the United States is $4.25 and the current €/$ exchange rate is €0.7506/$1, what is the implied price of a Big Mac in France?
A) $3.19 B) €3.19 C) €5.66 D) €4.25