Consider Dürer's interest in designing and experimenting with the proportions of typefaces. Then, discuss the role of type as one of the graphic designer's tools in reflecting attitudes and concepts. 

What will be an ideal response?


With the invention of moveable type, someone had to decide on the exact form to create a visually unified alphabet. Dürer was the person who experimented with the design of well-balanced letterforms. The design of typefaces continues to be an important and often highly specialized field, and graphic designers have literally thousands of styles to choose from. Today's graphic designers have a goal to communicate a specific message to a group of people, and the success of a design is measured by how well that message is conveyed. 

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