When GlaxoSmithKline sponsored a weight-loss community in preparation for the launch of its first weight-loss drug, Alli, which of the following was the key benefit of the online community?
A) Consumers did not have commercial interests or company affiliations.
B) Democratization of innovation for lowest-common denominator solutions.
C) Two-way information flow led to useful, hard-to-get customer information and insights.
D) A point of contact for product recalls.
E) One-way communication with customers.
C
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A manufacturer of which of the following product lines would be most likely to use a specialty wholesaler?
A. electric appliances B. lumber C. industrial cleaning supplies D. hardware items E. plastic materials
Answer the following statements true (T) or false (F)
1. Communication has the ability to shape and create new social realities, but only for those individuals who are persuasive speakers. 2. The Greeks referred to the functions of communication as poiesis and praxis. 3. Mediated communication can include writing a letter, calling someone on the phone, and text messaging. 4. Face-to-face communication can also be seen as mediated communication since communication is mediated through the body. 5. Public communication is defined as a situation in which a person delivers a message to an audience.
Altima, Inc. finished Job A40 on the last working day of the year. It utilized $370 of direct materials and $3420 of direct labor. Altima uses a predetermined overhead allocation rate based on direct labor costs, which has been fixed at 40%. The entry to record the completion of the job should involve a ________.
A) debit to Finished Goods Inventory $5158 and a credit to Materials Inventory $5158 B) debit to Cost of Goods Sold $5158 and a credit to Finished Goods Inventory $5158 C) debit to Finished Goods Inventory $5158 and a credit to Work-in-Process Inventory $5158 D) debit to Work-in-Process Inventory $5158 and a credit to Finished Goods Inventory $5158
Lockhart Products produces a single product. During 2012 the company incurred the following costs: Variable product costs $8.00 per unit Variable period costs $2.00 per unit Total fixed product costs $21,000 Total fixed period costs $10,000 Lockhart had no units in beginning inventory. During 2012, 6,000 units were produced and 5,000 units were sold. Which of the following statements is true when
comparing net operating income using absorption versus variable costing? A) Net operating income will be $3,500 higher using absorption costing than using variable costing. B) Net operating income will be $3,500 lower using absorption costing than using variable costing. C) Net operating income will be $4,200 higher using absorption costing than using variable costing. D) Net operating income will be $4,200 lower using absorption costing than using variable costing.