Suppose Vincent is willing to pay $350 to buy a new bike. Loss aversion implies that if Vincent had just bought the bike, you would:
A. have to pay him less than $350 to part with it.
B. have to pay him exactly $350 to part with it.
C. not be able to get him to part with it for any amount of money.
D. have to pay him more than $350 to part with it.
Answer: D
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