Leona bought two different brands of wine from vineyards in Australia. When asked for her opinion about the wines, she said that one brand of wine tasted like alcoholic grape juice, but the other had a crisp taste that she really enjoyed
These statements were most likely made during the ________ stage of the buyer decision process.
A) information search
B) need recognition
C) alternative evaluation
D) purchase decision
E) postpurchase behavior
E
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Corporate social responsibility advocates argue that ethical guidance for corporate managers may come from:
A. corporations giving preference to their employees over other constituencies. B. corporate cultures that hold high concern for leading with fear. C. corporate or industry codes of conduct. D. corporations promoting avoidance behavior among employees.
The new felt-tip pens, multiple-cartridge pens, and quills offered by Ruben Delgado are examples of ________
A) product line filling B) multibranding C) megabranding D) product line inconsistencies E) co-branding
An offer is terminated on the grounds of "supervening illegality" when ________
A) the set period in the offer has expired B) the subject matter in the offer has been destroyed C) a statute or court decision deems an object of the offer unlawful D) the offeror or offeree passes away prior to the offer being accepted
Which of the following sentences demonstrates effective business writing?
A) Hey, Bob. Ur proposal is rad! B) Your proposal demonstrates how our call center can better meet the needs of our customers. C) FYI, i liked your proposal :). D) Congrats on the proposal. You rock!