When selecting a media vehicle, the media planner looks both at the total cost of using a medium and at the ________
A) cost per thousand persons reached
B) cost of premium offers
C) cost of the magazine it is using
D) profit margin
E) continuity cost
A
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The MBTI has left out some traits. Researchers have created another, broader personality test by condensing personality traits into one list. This model is called
a. The Big Ten model b. The Agreeableness model c. The Big Five model d. The ABTQ model
Outplacement is
A. dismissing people from the company. B. recruiting from external sources. C. hiring from external applicants. D. an illegal activity under the WARN Act of 1989. E. helping dismissed workers find employment elsewhere.
In the United States, the loser of a lawsuit generally must pay
a. the winner's attorney fees. b. only his or her own attorney fees, unless otherwise agreed to by contract or required by statute. c. neither, attorney fees are paid by city government for all civil lawsuits. d. the judge's prorated salary.
Mena applies for a homeowners' insurance policy on her house with Neighbors Insurance Company through Obie, an agent who works for Neighbors. In this transaction, Obie is A) an agent for both parties
B) Mena's agent, and not Neighbors's agent. C) Neighbors's agent, and not Mena's agent. D) not an agent.