Define telemarketing, and distinguish between outbound and inbound telemarketing
What will be an ideal response?
Telemarketing involves using the telephone to sell directly to consumers and business customers. U.S. marketers spent an estimated $43 billion on telemarketing last year, almost as much as on direct mail. We're all familiar with telephone marketing directed toward consumers, but business-to-business (B-to-B) marketers also use telemarketing extensively. Marketers use outbound telephone marketing to sell directly to consumers and businesses. They also use inbound toll-free numbers to receive orders from television and print ads, direct mail, or catalogs.
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As data from the existing system are mapped into the new system, exception-reporting situations must be devised to ensure that the data are converted accurately
Indicate whether the statement is true or false
How does optimization software help retailers in taking markdowns?
A. It continually updates buyers on sales by price beginning at the point of sale. B. It indicates markdowns based on how long the merchandise has been in the store. C. It dictates markdown merchandise into one percentage markdown per week in the store. D. It gives retailers the point at which it is optimal to job-out and consolidate. E. It updates pricing based upon actual sales and factors in differences in price sensitivities.
The ________ method is based on minimum distance or the nearest neighbor rule
A) single linkage B) medium linkage C) complete linkage D) average linkage
When issuing orders or highlighting errors, it is best to use the word "you" in the message
Indicate whether the statement is true or false.