A company's fixed marketing administrative expense was estimated to be $12 million. It has retained 245,000 customers and has acquired 36,000 new customers. The acquisition cost per customer is 10 times more than the retention cost per customer
If the retention cost per customer is $180, calculate the marketing and sales budget of the company.
A) $236.6 million
B) $338.4 million
C) $183.9 million
D) $120.9 million
E) $85.8 million
D
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