Refer to the accompanying figure. Suppose this demand curve shows the demand for lattes at a single coffee shop that charges $2.00 for a latte. If the manager wants to increase total revenue, what should the manager do?

A. Increase the price from $2.00 to $2.50.
B. Reduce the price from $2.00 to $1.75.
C. Reduce the price from $2.00 to $1.00.
D. Increase the price from $2.00 to $3.00.


Answer: B

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