When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ________ to see if the media "fit" with their advertising agenda.
A. demographics
B. scenario planning
C. country culture
D. regional culture
E. micromarketing measures
Answer: A
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The American Tie Company, a necktie retailer, offers a deep assortment of men's neckties. The American Tie Company is best described as a(n) ________
A) department store B) supermarket C) specialty store D) discount store E) off-price retailer
The players and situation do not necessarily have to be matched between the two sides
Indicate whether the statement is true or false.
Which one of the following practices in the futures markets adds greater stability to the market?
A) credit checks B) the initial margin C) marking to market D) the right but not the requirement to perform the contract
Falling interest rates are an example of what external force?
A. change in composition of workforce B. change in employee attitudes C. technological change D. economic change