Whatever strategic approach is adopted by a company to deliver value, it nearly always requires

A. matching corporate identity with the corporate culture in order to integrate effort and build sales momentum.
B. performing value chain activities differently than rivals and building competitively valuable resources and capabilities that rivals cannot readily match.
C. constant efforts to thwart entry of new rivals and their attempts to create differentiated products with unit costs above price premium.
D. the identification of strengths and weaknesses within the company.
E. that management undertake formal planning sessions with functional departments to ensure productivity improvement.


Answer: B

Business

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