________ is an approach to setting advertising goals and objectives which states that communication effects are the logical basis for advertising goals and objectives against which success or failure should be measured.
A. SOSTAC
B. DAGMAR
C. The hierarchy of effects model
D. The BCG matrix
E. The Ansoff matrix
Answer: B
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In the context of performance feedback, supervisors should start performance feedback sessions with:
A. critical feedback. B. some engaging activity. C. something positive. D. general and non-specific topics.
A study by Duke University researchers who examined the records of nearly 12,000 university employees found that obese employees experienced medical costs that were more than __________ times higher than those of non-obese workers.
A. two B. three C. four D. five
Refer to the scenario above. Operations managers and process engineers design a line that contains seven stations. What is the percentage of idle time?
A) 21.9% B) 14.3% C) 25.6% D) 17.8%
Which of the following is an example of paired data?
a. large and small organizations b. high performing and low performing employees c. male trainees and female trainees d. none of the above