A marketing decision support system (MDSS) is a(n) ________
A) basic system used by companies that do not have the resources to develop a marketing information system (MIS)
B) popular syndicated research report purchased by most major media companies
C) sophisticated information system that allows marketing managers to use statistical and modeling software tools
D) type of custom research report often called for in the marketing research process
E) data warehouse used to support a marketing information system (MIS)
C
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Answer the following statement true (T) or false (F)
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Indicate whether the statement is true or false
Cool Corporation makes energy-saving air conditioning units. Cool anticipates a change in the demand for its products as a consequence of climate change. One argument in favor of requiring Cool to disclose this information is that it could lead to
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