______ is the brief statement as to how you plan to do this and how you plan to give people the information in an acceptable fashion.

A. Objective
B. Support
C. Tone or brand
D. Creative brief


C. Tone or brand

Communication & Mass Media

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"To inform the sales staff about new product

specifications" is an example of a(n) a. central idea. b. general purpose c. thesis statement d. specific purpose.

Communication & Mass Media

When seeking new shows on the schedule, networks favor

a. bold new ideas. b. ideas resembling previously or presently successful shows. c. shows with large, proven writing staffs. d. shows that they don't have to put much of their efforts into creative control.

Communication & Mass Media

The sense that a presentation is finished is called recency

Indicate whether the statement is true or false

Communication & Mass Media

Conventions that should be followed when using maps include:

a. a distance scale b. northern part of the area represented is always at the top of the map c. proportional to the area it represents d. all of the above

Communication & Mass Media