A product is anything that is of value to a consumer and can be offered through a voluntary marketing exchange.
Answer the following statement true (T) or false (F)
True
A product is anything that is of value to a consumer and can be offered through a voluntary marketing exchange. In addition to goods, such as soft drinks, or services, such as a stay in a hotel, products might be places, ideas, organizations, people, or communities that create value for consumers in their respective competitive marketing arenas.
You might also like to view...
Which message strategy is a claim of superiority based on a product's specific attribute or benefit, which cannot then be used by a competitor?
A) generic B) preemptive C) unique selling proposition D) hyperbole
The "invoice price" is generally the price the auto manufacturer charges the dealer
Indicate whether the statement is true or false.
Activities with zero slack time are?
a. Rarely subject to crashing b. The only activities eligible for crashing c. Cannot be crashed d. Are too inflexible to be crashed easily
________ is a method of computing interest based on the existing principal amount of the loan
Fill in the blank(s) with the appropriate word(s).