What is the role of advertising as a communications tool in marketing for business markets?
What will be an ideal response?
Although marketers rely more on sales calls in business markets, advertising still plays a significant role:
? Introducing the company and its products
? Explaining product features
? Reminding customers of offerings
? Generating leads for sales follow-up
? Legitimizing the company and its products
? Reassuring customers about their purchases
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Trend analysis assumes that
A. future conditions will modify the dependent variable. B. past conditions affecting the dependent variable will remain constant. C. the historical data are accurate. D. researchers are objective in their estimates.
After the initial screening the analyst will have a much __________ list of market prospects.
Fill in the blank(s) with the appropriate word(s).
Extensive coverage is comprised of _____
a. low reach and low frequency b. low reach and high frequency c. high reach and low frequency d. high reach and high frequency
On a cashier's check, the drawer is also always the payee
Indicate whether the statement is true or false