Which of the following statements is true of culture and international markets?
A. Assuming cultural homogeneity across nations almost guarantees success in international markets.
B. Planning strategies that consider cultural differences in international markets are simple and straightforward.
C. Treating each foreign market as a separate market with its own submarkets and culture is a useful method in marketing.
D. Ignoring cultural differences is almost a guarantee of success in international markets.
E. General human tendencies do not vary across cultures; therefore it is insignificant to consider cultural differences in international markets.
Answer: C
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