A disadvantage of a ________ is that the marketing research firm needs to recruit new members continually to replace those who drop out.
A. survey of experts
B. panel
C. focus group
D. mall intercept interviews
E. representative group
Answer: B
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Leadership is a phenomenon that takes place in the context of the interaction between leaders and followers. This viewpoint would suggest leadership is accessible by all ______.
A. reward B. referent C. process D. trait
______ aim to guarantee that the firm can fulfill customer orders and has adequate stocks of inventory.
A. Intermediate-term demand planning decisions B. Long-term demand planning decisions C. Short-term demand planning decisions D. Immediate-demand planning decisions
An organization that has the least structural integration of diverse workers is
A. most likely to use affirmative action approach to prevent any discrimination. B. most likely to fully integrate minority group members both formally and informally. C. a pluralistic organization. D. a monolithic organization. E. a multicultural organization.
Which of the following ratios indicate how much investors are willing to pay for the firm's stock for each dollar of reported profits?
A. ?Earnings per share ratio B. ?Market/book ratio C. ?Price/earnings ratio D. ?Return on equity ratio E. ?Net profit margin ratio