Martin Luther, founder of the Lutheran church, used the printing press to spread religious information. Which of the following is TRUE of religious marketing today?
A. It is seen as a mark of secularization and not done by fundamentalist religious groups.
B. It continues to be led by Lutheran groups.
C. It is only used by Christian faith groups.
D. It has encouraged modification of some aspects of faith to reach consumer demand.
Answer: D
Sociology
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